Looking to take your business to the next level? Tired of just being "inspired" but not really getting the tools to effectively operate your business? Ready for a hands-on learning opportunity that will leave you equipped to take the steps necessary to GROW & RUN A RAVE-WORTHY BUSINESS? Then look no further!

The Kansas City Wedding Guild is excited to bring you three wedding business experts to guide you through a hands-on workshop that will achieve your business goals! Susan Southerland, Bethel Nathan, and Shannon Tarrant will be leading you through this carefully curated workshop - Grow & Run a Rave-Worthy Business. This workshop is limited to 40 guests - enjoy $20 with Early Bird Pricing through June ($150/ticket, regular ticket price is $170.00). All local wedding vendors are welcome to attend the monthly Wedding Guild Luncheon from 11 am to 1 pm.


You will leave this workshop ready to do the following:

✔ Close sales in less time with less effort.

✔ Create focused and effective copy for your advertising, web site, and social media that will convert.

✔ Create rave-worthy customer experiences which will allow you to gain more weddings through word of mouth.

✔ Membership to a Facebook Group exclusive to the workshop attendees. In this group you will have access to Susan, Bethel, and Shannon for 90 days to ask questions and receive guidance with changing your business. (If you were to pay for monthly one-on-one access to any one of these industry experts it would cost you $2500 a month).


Grow & Run a Rave-Worthy Business Workshop (40 tickets available)

8:30 am - Light Breakfast/Networking

9:00 am - Deciding Value Proposition (Susan Southerland)

9:50 am - Break/Private Questions

10:00 am - Determine Your Ideal Client and Creating Messages to Attract Them (Shannon Tarrant)

10:50 am - Break/Private Questions

August Wedding Guild Luncheon (unlimited tickets available, included in workshop ticket)

11:00 am - Wedding Guild Lunch Begins/Networking

11:30 am - Lunch Served

12:00 pm - Susan, Bethel, and Shannon present and answer presubmitted questions - Lessons Learned and What Drives Our Success

12:50 pm - Wedding Guild Monthly Lunch Concludes

Grow & Run a Rave-Worthy Business Workshop (continued)

1:00 pm - Creating and Delivering on the Rave-Worthy Customer Experience (Bethel Nathan)

1:50 pm - Break/Private Questions

2:00 pm - Create Your Action Plan - What Are You Going To Do With This Information? and Register for Private Facebook Group

3:00 pm - Program Concludes/Private Questions

Meet the Experts


Susan southerland

Susan founded Just Marry! in 1992 in the bedroom of her parents’ home. Since then, she has collaborated with thousands of happy couples to plan their big days. Her tenacity, talent, and persistence helped her grow her company to include divisions for weddings, social events, and corporate destination management. In 2018, she achieved a long-time goal when Just Events! Group, Inc. was named to Inc. Magazine’s Inc. 5000 list of the fastest growing private companies in America.

In addition to running her company, Susan is a popular consultant for resorts, cruise lines, and small business owners who want to start or improve their social event businesses. She is also a renowned speaker, author, mentor, wife, and a proud mom of four great kids. Look for Susan’s books, The Susan Southerland Secret: Personality Marketing to Today’s Bride, Complete Wedding Budget Guide for Wedding Planners, and The Perfect Wedding Workbook available at,, and

Follow her on Instagram (@susan_southerland), Facebook (Susan Southerland Secret) and LinkedIn for inspiration, insight, and a dose of reality on weddings, business, and motherhood.


Bethel nathan

Bethel is a successful business owner, award-winning officiant, and WeddingWire Education Expert, and she knows how to build and run a successful wedding industry business, having married over 900 couples over the past 10 years and building up over 300 5-star reviews.

Combining her background in both large Wall Street investment banks and small business, Bethel came up with her recipe to a successful wedding business: she focused not only on being great at what she did for her couples, but also on knowing her ideal client, developing relationships locally to support her and her business, and finding the right marketing tools and methods to attract her ideal client, as well as the right systems and processes to best service them, attracting more of the same. Bethel now enjoys helping other wedding industry businesses grow and prosper as a business coach and industry speaker.

Bethel's content can be seen on the WeddingWire Pro Blog, and she has been a speaker at several WeddingWire World and Networking Night events, and now at the new Pro Experience events. In addition to her work with WeddingWire, Bethel has been speaking at Wedding MBA every year since 2015, in addition to both local and national events, including NACE Experience, ABC Business of Brides, The Special Event, and Love Mexico.


ShaNNon tarrant

Shannon Tarrant is on a mission to help wedding industry businesses shake things up. A professional go-getter, she has a distinctive 15-year background in developing companies into the top of their local market.

Shannon is a highly regarded coach and facilitator, working alongside vendors of every category while running her own wedding business - Her successful system includes strategic planning, goal-oriented sales, outside-the-box marketing, and exceptional vendor relationships.

No matter which hat she's wearing, her goal is simple - to empower companies to differentiate themselves and drive measurable results through small changes with big impact. Shannon tells it like it is, whether you’re ready for it or not. 


✔ We are all trailblazers and we stay on top of the learning curve and shift.

✔ We look at the market and adjust as the market has changed to continue to achieve success as vendors.

✔ We are just like you. This isn’t theory. We work with brides and grooms every day and run successful wedding businesses. In this workshop you will get to take a peek at our approaches and processes and learn from our mistakes and successes.

✔ Susan has been in business for more than 26 years. She’s survived and thrived through two recessions and hundreds of planners entering the market.  Now she runs a multi-million-dollar event management firm.

✔ Bethel charges more than double the average rate for officiants in her market and gets it! She averages 75 weddings a year – all with her ideal client – and has worked with over 900 couples already.

✔ Shannon plucked two companies out of obscurity and now both are top of the wedding market in Orlando. Each of these companies grew by more than 300 percent in less than 18 months under Shannon’s guidance. She continues to serve couples and venues through

✔ We all get hands-on as we coach and speak regularly to wedding pros just like you, so you won’t be walking away with ideas floating in your head, you’ll walk away with a roadmap for change.

✔ We’ll tell you what you need to do whether you’re ready for it or not – so be prepared for change.


Who Should Attend This Workshop?

😊 People who are frustrated by current market change.

😊 People who are excited about the possibility of changing their business and growing.

😊 People who know there’s an easier way, but need help figuring what action to take.

😊 People who are ready to work.

Who Should Not Attend This Workshop?

😒 Those who are not willing to try something different.

😒 Those who are satisfied with their business is right now.

😒 People who like to take notes and do nothing with them.

😒 People who prefer to complain rather than take action.